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· Marketing strategy design: creation, analysis, development, and implementation. Adapting the strategy to new challenges.
· How tactical successes are detrimental to strategic victories. Marketing laws that work regardless of whether there is a crisis and how turbulent the market is.
· Setting up a business system for the client. Strategic idea.
· In search of an idea. Practice of creative thinking. How to generate a “right” hypothesis.
· Crash tests for hypotheses and access to breakthrough solutions. Victory strategy in times of change.
· Accelerated loyalty model.
· Post-lockdown brand communications. What will change and what will remain unchanged in communications. How brands are preparing for the second wave of lockdown.
· Creating an efficient brand strategy.
· Big communication idea.
· A combination of short- and long-term strategies.