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Total Marketing Summer School
dates of programs start
6/7/2021
формат
5 Days
10:00-18:00
cost
33000 uah
Total Marketing Summer School
Intensive Driving Workshop
Program's Target Audience: marketing directors and experienced marketing managers who are responsible for making strategic marketing decisions and they:
Need to reboot and emotionally recharge so as to develop breakthrough solutions
Feel swamped in the routine and lack the energy to generate and implement new ideas
Do not expect the situation to improve and strive to learn how to design new solutions in a turbulent economy
What does the Program provide?
Ability to integrate short- and long-term strategy even in times of change.
Skill to create products and product portfolios that maintain relevance in a new economy.
Ability to judge what to rely on, i.e. what remains unchanged in these turbulent times.
Lots of energy, drive and positivity to implement innovative marketing solutions
The structure of the program
Main topics:

·       Marketing strategy design: creation, analysis, development, and implementation. Adapting the strategy to new challenges.

·       How tactical successes are detrimental to strategic victories. Marketing laws that work regardless of whether there is a crisis and how turbulent the market is.

·       Setting up a business system for the client. Strategic idea.

·       In search of an idea. Practice of creative thinking. How to generate a “right” hypothesis.

·       Crash tests for hypotheses and access to breakthrough solutions. Victory strategy in times of change.

·       Accelerated loyalty model.

·       Post-lockdown brand communications. What will change and what will remain unchanged in communications. How brands are preparing for the second wave of lockdown.

·       Creating an efficient brand strategy.

·       Big communication idea.

·       A combination of short- and long-term strategies.

Learning Conditions:

  • Role and competencies of the marketing director
  • Work with team and team
  • Live Case Presentations

Faculty
Olena Maltseva more details
Professor
Roman Havrysh more details
Adjunct professor
Boris Adamovsky more details
Visiting professor
Sergiy Nozdrachov more details
Adjunct professor
Valentyn Hrytsenko more details
Oleksandr Koptev more details
Olena Taranenko more details
Iryna Horova more details
Volodymyr Smirnov more details
What do you need to attend?
1.
Application form
Fill out the online application form
2.
Communication
Speak with the Program Manager
cost
33000 uah
Apply for the program
For more information about the program, please contact
Illia lapko
EDP program manager
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