Strategic marketing for top managers

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Strategic marketing for top managers

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dates of programs start

12/10/2023

формат

3 days

10:00 - 18:00

cost

27 000 uah

Strategic marketing for top managers

The first person of the company is the manager and the owner of the business, obliged to be the chief marketer of the company.

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about program

The structure of the program

Faculty

The audience of the program is founders and executives of companies who

strive to redefine the customer, product, and market

seek to redesign their marketing strategy in times of dynamic changes in the external context

want to learn effective approaches to developing brand strategies and product innovations

understanding what kind of business you are in, for whom you are creating value, and what kind of value you are creating

a clear logic of marketing strategy

methodology for customer value design

rules of business life in digital format

approaches for brand rejuvenation

real cases of marketing strategy transformation

The structure of the program

Day 1

Logic of marketing strategy

October, 12

Marketing strategy design: from development to implementation.
Analysis of external and internal context.
Strategic marketing solutions: Targeting, Differentiation, 4S VS 4C Positioning
Customer value design. Effective marketing strategies.

Day 2

Strategic idea

October, 13

Strategic idea.
Adjusting the business system to the client. The customer dimension.
The system boundary.
Choosing a Key Client. Best client vs best project.

Day 3

Growth through marketing transformation

October, 14

Breakthrough products. How to build an effective value proposition?
Brand strategy. How to create a brand leader?
Brand rejuvenation strategy.
How to reinvent yourself: how to identify fault lines?

Faculty

Oleksandr Savruk more details

Dean

Olena Maltseva more details

Professor

cost

27 000 uah

Apply for the program

Let me know about next date

For more information about the program, please contact

Inna Khrusch

EDP program manager

Call:

+38 (093) 353 06 12

Write:

ik@kmbs.ua

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