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Strategic marketing for top managers
dates of programs start
4/3/2024
Format
3 days
10:00 - 18:00
cost
27 000 uah
Strategic marketing for top managers
The first person of the company is the manager and the owner of the business, obliged to be the chief marketer of the company.
The audience of the program is founders and executives of companies who
strive to redefine the customer, product, and market
seek to redesign their marketing strategy in times of dynamic changes in the external context
want to learn effective approaches to developing brand strategies and product innovations
What does the Program provide?
understanding what kind of business you are in, for whom you are creating value, and what kind of value you are creating
a clear logic of marketing strategy
methodology for customer value design
rules of business life in digital format
approaches for brand rejuvenation
real cases of marketing strategy transformation
The structure of the program
Day 1
Logic of marketing strategy
March, 4

  • Marketing strategy design: from development to implementation.
  • Analysis of external and internal context.
  • Strategic marketing solutions: Targeting, Differentiation, 4S VS 4C Positioning 
  • Customer value design. Effective marketing strategies.

Day 2
Strategic idea
March, 5

  • Strategic idea.
  • Adjusting the business system to the client. The customer dimension.
  • The system boundary.
  • Choosing a Key Client. Best client vs best project.

Day 3
Growth through marketing transformation
March, 6

  • Breakthrough products. How to build an effective value proposition?
  • Brand strategy. How to create a brand leader?
  • Brand rejuvenation strategy.
  • How to reinvent yourself: how to identify fault lines?

Faculty
Olena Maltseva more details
CORE
What do you need to attend?
1.
Application form
fill out the online application form
2.
Communication
speak with the Program Manager
cost
27 000 uah
Apply for the program
For more information about the program, please contact
Evelina Hryhor
EDP program manager
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