Strategic marketing for top managers

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Strategic marketing for top managers

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dates of programs start

8/6/2026

Format

3 days

10:00 - 18:00

cost

34 500 uah

Strategic marketing for top managers

One of the key executive development programs for founders and executives who want to reinvent their marketing strategy and seek opportunities for company growth through enhancing customer value.

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about program

The structure of the program

Faculty

The program's audience consists of founders and executives of companies who

strive to redefine the customer, product, and market

seek to redesign their marketing strategy in times of dynamic changes in the external context

want to learn effective approaches to developing brand strategies and product innovations

a clear comprehension of the business you are truly in, for whom, and what value you create

the logic of the marketing strategy, which is linked to the strategic business idea

a methodology for designing and evolving a compelling value proposition

an understanding the role of strategic marketing in the company management system

ability to distinguish and formulate parity and differentiated value propositions

approaches to developing innovative strategies in existing and new markets to seek new opportunities

The structure of the program

June 8

Day 1

10:00 - 18:00

The strategic idea. Introduction to strategic thinking.
Aligning the business system with the customer. Customer dimension.
JtBD concept. Value proposition design strategy. 3 horizons of the value development model and innovative strategy options.
Arenne thinking as an approach to redefining the market; underserved and overserved markets; 3 levels of competition.

June 9

Day 2

10:00 - 18:00

Marketing strategy design: analysis [external and internal context].
Key strategic marketing decisions. How to effectively set up a marketing mix. 4P VS 4C.
Consumer behavior. Levels of consumer behavior; types of purchases. Multi-attribute model.
Parity and differentiated value propositions. Strategies for increasing the competitiveness of a product/company.

June 10

Day 3

10:00 - 18:00

Who is your ideal client [High-eXpectation Client]. Choosing a key client.
Best client VS Best project. Case study. Group work.
CRM vs CEM. Changing the management logic of working with clients.
Customer experience mapping methodology. Managing the experience of internal and external clients.
Strategy for working with different client segments. Consumer life cycle model. Analysis of the empirical world of the client.
Loyalty programs as an asset.