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Executive Development Programs
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Strategic marketing for top managers
dates of programs start
18/10/2020
формат
3 Days
10:00-18:00
cost
uah
Strategic marketing for top managers
The first person of the company is the manager and the owner of the business, obliged to be the chief marketer of the company
The structure of the program
Day 1
Logic of marketing strategy
November 18

  • Analysis of external and internal context
  • Strategic Marketing Solutions: Targeting, Differentiation, 4S VS 4C Positioning

Day 2
Strategic idea
November 19

  • System boundary
  • Choosing a Key Client
  • Customer value

Day 3
Growth through marketing transformation
November 20

  • Fracture lines
  • Brand revitalization
  • Productive innovation

Faculty
Olena Maltseva more details
Professor
cost
uah
Apply for the program
For more information about the program, please contact
Illia lapko
EDP program manager
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