Total Marketing Summer School

Merch Scholarship

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Total Marketing Summer School

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dates of programs start

8/7/2025

Format

5 days

10:00 - 18:00

cost

60 000 uah

Total Marketing Summer School

Five days of a new perspective on your own products, customers, and the existing marketing system.

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The program's target audience is CEOs, marketing directors and marketers who

need to reboot and emotionally recharge so as to develop breakthrough solutions

feel swamped in the routine and lack the energy to generate and implement new ideas

do not expect the situation to improve and strive to learn how to design new solutions in a turbulent economy

changing and adapting the marketing strategy to consider existing risks and limitations

strategies for reaching new customers, new products, new markets

key methodologies that allow you to be attentive to new customer needs and changes in consumer behavior

communications during the war: what to talk about, what to be quiet about?

The structure of the program

5 days

July 8-12, 2025

Marketing strategy design: creation, analysis, development, and implementation.
Customizing a business system for a client.
Differentiation and positioning: creating a strong competitive advantage. Key points and steps of differentiation.
Selection of key customers.
Research: what information does a marketer need to make decisions?
Effective innovations and marketing R'n'D.
Innovative solutions in product line management.
Creating and launching breakthrough products.
The essence and logic of product innovation.
Loyal customer. Online and offline brand communications.
Creating an effective brand strategy.
Combining short- and long-term strategies.

What is the learning format?

The program takes place offline for five days.
Daily classes last from 10:00 to 18:00, and afterwards participants work on live cases in teams.
On the fifth day, the teams present their solutions, receive expert feedback, and nominate the winning team.
Participants of the winning team receive certificates for short-term programs at kmbs from the suggested list.