How to set up a system of customer interaction points in line with the company's business goals?
Program start
10/12/2026
Format
Offline
Duration
3 days
Price
39 000 UAH
Дізнавайтесь про новини та події kmbs першими
want to learn how to set business goals for marketing and measure effectiveness at different levels of the marketing strategy
are building a marketing department from scratch or transforming it and want to set up the work of the team or external contractors and understand what to expect and how to measure results at different levels of the strategy.
1
2
October 12, 2026
Communication as a strategic business tool: goals, measuring effectiveness, and integrating influence channels into a unified marketing system.
October 13, 2026
Communication as a holistic system: combining channels, ideas, and touchpoints to create a coherent and effective customer experience.
October 14, 2026
Marketing effectiveness system: the role of creativity, selection of digital tools, balance of image and performance, and the logic of measuring results when working with internal teams and agencies.
