One of the key management development programs for founders and top teams who seek to rethink their marketing strategy and look for opportunities for company growth through enhancing customer value.
Program start
09/14/2026
Format
Offline
Duration
3 days
Price
39 000 UAH
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feel the need to rethink their marketing strategy in the face of rapid external changes
are looking for growth opportunities not only through scaling but by increasing customer value
aim to clearly articulate for whom and what value proposition their business creates
want to better understand the logic of purchasing behavior and the reasons behind a customer's choice of product right now
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September 14, 2026
Understanding the customer as the basis for strategic decisions: from the concept of Jobs to Be Done and value proposition development to rethinking markets, competition, and opportunities for innovation.
September 15, 2026
Marketing strategy as a system of choice: from context analysis and understanding buying behavior to forming a value proposition and setting up the marketing mix.
September 16, 2026
Rethinking customer engagement: from identifying priority segments and exploring customer experience to creating value that builds loyalty.
