Marketing

Strategy

Strategic Marketing Issues

Value is always subjective: it appears where a product solves a client's problem. How does this logic change how businesses work with value propositions?

Олена Мальцева — заступниця декана та викладачка kmbs, експертка зі стратегічного маркетингу

Olena Maltseva

core

3628

1 min

May 2025

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