We will figure out how to calibrate the network's business model, choose formats, work with consumers, and most importantly - what should be the operational engine in the network to ensure maximum revenue per square meter and more efficient scaling. The program focuses on a complete understanding of the retailer's operation in the new mindset: from the strategy of choosing the format and managing the product on the shelf to the exit of the consumer from the store with the paid product.
What to lay as the foundation of a sustainable business model of the company for years? What are the principles of building an operational system in the logic of TOC (Theory of Constraints) and pull? We will consider how to systematically solve such chronic problems of retail networks as unsatisfactory inventory turnover, sales, traffic, and average check declines, write-offs and returns, non-liquid goods, as well as the unreliability and low level of supplier service.
The main goal of the program is to deeply understand how high availability and “fresh” products affect traffic and average check. What processes in managing the product flow and assortment need to be built so that companies do not have to make relocations between stores and get rid of unwanted stocks through price actions? How to understand the sufficiency of choice in the category and not overdo it? How to soberly look at novelties and what mechanisms exist for balance in the category: signals of insufficient choice or oversaturation.
This training is suitable for retail networks and their suppliers who sell both short-lifecycle or high-frequency consumption products (food, medicines, perfumes, and cosmetics, etc.), as well as long-lifecycle or low-frequency consumption products (clothing, shoes, jewelry, textiles, digital and household appliances, electronics, furniture, construction or garden materials, etc.). It will also be useful for all suppliers: distributors and manufacturers, for whom retail networks are clients and there is a need to understand the logic, expectations from suppliers, and the directions of operational restructuring that will affect your companies.
Within 30 days after participating in the program, you can apply for a professional analysis of your network on a competitive basis. It is carried out selectively and free of charge by Apple Consulting® specialists. Based on the analysis results, Apple Consulting® will hold a meeting with you and your team and present the analysis results with a package of in-depth recommendations.