Managers aiming to master the skills of effective corporate and brand communication
What does the Program provide?
Ability to “maintain a professional form” working on current cases and applying the acquired knowledge and approaches in practice.
Knowledge and practical skills in planning, organizing, implementing, and evaluating strategies and tactics of effective communication with all target business groups such as media, investors, clients, partners, employees, and experts.
Understanding how to build a system for managing and protecting a company's reputation.
Ability to organize the company's anti-crisis department when a company's reputation has been harmed.
Understanding how to interact with reporters and opinion leaders in an ever-changing media environment.
Understanding the role of internal communications for business reputation and interaction of PR and HR functions of a company.
Knowledge and skills of planning, implementation and evaluation of communication programs in social media.
The structure of the program
Business reputation: "noise" on the Internet or a valuable asset?
The role of communications for business management. The concept of reputation, its components and approaches to management. Interaction of the company with internal and external influence groups. Work with company employees as "bearers" of corporate reputation: peculiarities of presenting information in the public field about the company and its activities. Workshop and case studies on the topic
Social networks and media: Working with content, influencing business reputation
New rules and management of media relations in business. Social networks as an information channel and a business environment. Preparing company speakers for public communications. Workshop and case studies on the topic
Crises and information attacks: how to build and protect your business reputation
The specificity of business perception of different audiences in Ukraine and the reputational risks that it entails. The specifics of developing and communicating key messages to company audiences during a crisis. Interactive formats of information work in times of crisis. Basic algorithm of organization and activity of the "anti-crisis staff". Workshop and case studies on the topic
Internal communications: employee as "reputation bearer", thought leader and "relay"
Mission, values and corporate culture as the basis, vector and framework of corporate culture, communications and behavior of company employees. The foundation for creating an employer brand and the role of internal communications to drive business change. Workshop and case studies on the topic
Measuring Communication Effectiveness: Strategy, Tactics and Situational Measurements
Setting communication tasks to achieve the business goals of the company. Interaction with contractors (agencies) and approaches to evaluating their work. Tools to measure the effectiveness of communications and their proper use. Workshop and case studies on the topic
Maryna Starodubskamore details
Діана Кладоваmore details
Оксана Морозmore details
Максим Перовmore details
Василь Губарецьmore details
Viktoria Sydorenkomore details
Olena Plakhovamore details
Tetiana Oliynykmore details
What do you need to attend?
Fill out the online application form
Speak with the Program Manager
Apply for the program
Let me know about next date
For more information about the program, please contact