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Effective Communication: Reputation Management Practice
dates of programs start
12/2024
Format
5 modules 2 days each
10:00 - 18:00 [online]
cost
80 000 uah
PR
Effective Communication: Reputation Management Practice
How can the PR department establish effective communications with all target business groups: the media, investors, clients, partners, employees, experts?
Program's Target Audience:
PR and marketing professionals
Heads and managers of communication departments
Managers aiming to master the skills of effective corporate and brand communication
What does the Program provide?
ability to maintain a professional form working on current cases and applying the acquired knowledge and approaches in practice
knowledge and practical skills in planning, organizing, implementing, and evaluating strategies and tactics of effective communication with all target business groups such as media, investors, clients, partners, employees, and experts
understanding how to build a system for managing and protecting a companyʼs reputation
ability to organize the companyʼs anti-crisis department when a companyʼs reputation has been harmed
understanding how to interact with reporters and opinion leaders in an ever-changing media environment
understanding the role of internal communications for business reputation and interaction of PR and HR functions of a company
knowledge and skills of planning, implementation and evaluation of communication programs in social media
About the program:

A five-module program for executives and PR and marketing managers who want to build a company's communication strategy from zero, establish effective communication with the media, investors, clients, partners, employees, experts, and understand how to create, protect, and enhance a company's reputation.

The structure of the program
Module 1
Reputation Institute during the war: how does it work and does it matter?
December, 2024

The role of communications for business management. The concept of reputation, its components and approaches to management. Interaction of the company with internal and external influence groups. Work with company employees as "bearers" of corporate reputation: peculiarities of presenting information in the public field about the company and its activities. Workshop and case studies on the topic

Module 2
Crises and information attacks: how to protect and strengthen the reputation of the organization
January, 2025

New rules and management of media relations in business. Social networks as an information channel and a business environment. Preparing company speakers for public communications. Workshop and case studies on the topic

Module 3
Social media and the mass media: handling content, impact on business reputation
February, 2025

The specificity of business perception of different audiences in Ukraine and the reputational risks that it entails. The specifics of developing and communicating key messages to company audiences during a crisis. Interactive formats of information work in times of crisis. Basic algorithm of organization and activity of the "anti-crisis staff". Workshop and case studies on the topic

Module 4
Internal communications and culture: employee as "reputation bearer", thought leader and "relay"
March, 2025

Mission, values and corporate culture as the basis, vector and framework of corporate culture, communications and behavior of company employees. The foundation for creating an employer brand and the role of internal communications to drive business change. Workshop and case studies on the topic

Module 5
Measuring Communication Effectiveness: strategic and tactical metrics, relation to organizational goals
April, 2025

Setting communication tasks to achieve the business goals of the company. Interaction with contractors (agencies) and approaches to evaluating their work. Tools to measure the effectiveness of communications and their proper use. Workshop and case studies on the topic

Faculty
Maryna Starodubska more details
Adjunct professor
Діана Кладова more details
Оксана Мороз more details
Василь Губарець more details
Viktoria Sydorenko more details
Kateryna Duboyska more details
What do you need to attend?
1.
Application form
fill out the online application form
2.
Communication
speak with the Program Manager
cost
80 000 uah
Apply for the program
For more information about the program, please contact
Evelina Hryhor
EDP program manager
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