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Effective Communication: Reputation Management Practice
dates of programs start
2022
формат
5 modules of 2 days
10:00-18:00
cost
60000 uah
PR
Effective Communication: Reputation Management Practice
How can the PR department establish effective communications with all target business groups: the media, investors, clients, partners, employees, experts?
Program's Target Audience:
PR and marketing professionals
Heads and managers of communication departments
Managers aiming to master the skills of effective corporate and brand communication
What does the Program provide?
Ability to “maintain a professional form” working on current cases and applying the acquired knowledge and approaches in practice.
Knowledge and practical skills in planning, organizing, implementing, and evaluating strategies and tactics of effective communication with all target business groups such as media, investors, clients, partners, employees, and experts.
Understanding how to build a system for managing and protecting a company's reputation.
Ability to organize the company's anti-crisis department when a company's reputation has been harmed.
Understanding how to interact with reporters and opinion leaders in an ever-changing media environment.
Understanding the role of internal communications for business reputation and interaction of PR and HR functions of a company.
Knowledge and skills of planning, implementation and evaluation of communication programs in social media.
The structure of the program
Module 1
Business reputation: "noise" on the Internet or a valuable asset?
November 8-9

The role of communications for business management. The concept of reputation, its components and approaches to management. Interaction of the company with internal and external influence groups. Work with company employees as "bearers" of corporate reputation: peculiarities of presenting information in the public field about the company and its activities. Workshop and case studies on the topic

Module 2
Social networks and media: Working with content, influencing business reputation
December 20-21

New rules and management of media relations in business. Social networks as an information channel and a business environment. Preparing company speakers for public communications. Workshop and case studies on the topic

Module 3
Crises and information attacks: how to build and protect your business reputation
February 7-8

The specificity of business perception of different audiences in Ukraine and the reputational risks that it entails. The specifics of developing and communicating key messages to company audiences during a crisis. Interactive formats of information work in times of crisis. Basic algorithm of organization and activity of the "anti-crisis staff". Workshop and case studies on the topic

Module 4
Internal communications: employee as "reputation bearer", thought leader and "relay"
March 13-14

Mission, values and corporate culture as the basis, vector and framework of corporate culture, communications and behavior of company employees. The foundation for creating an employer brand and the role of internal communications to drive business change. Workshop and case studies on the topic

Module 5
Measuring Communication Effectiveness: Strategy, Tactics and Situational Measurements
April 10-11

Setting communication tasks to achieve the business goals of the company. Interaction with contractors (agencies) and approaches to evaluating their work. Tools to measure the effectiveness of communications and their proper use. Workshop and case studies on the topic

Faculty
Maryna Starodubska more details
Adjunct professor
Діана Кладова more details
Євген Загорулько more details
Оксана Мороз more details
Максим Перов more details
Василь Губарець more details
Viktoria Sydorenko more details
Olena Plakhova more details
Visiting professor
What do you need to attend?
1.
Application form
Fill out the online application form
2.
Communication
Speak with the Program Manager
cost
60000 uah
Apply for the program
For more information about the program, please contact
Inna Khrusch
EDP program manager
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