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Sales negotiations without defeat
dates of programs start
23/7/2026
Format
4 days [offline and online participation available]
09:30 – 18:00
cost
44 000 uah
Sales negotiations without defeat
The program strengthens negotiators in sales: the Harvard approach, stakeholder analysis, real-life case studies, and conscious influence techniques for results in complex B2B negotiations.
The program's audience includes commercial directors and development directors, executives and founders of companies who
are seeking new tools in situations where the old secrets of success no longer work
strive to understand why partners manipulate and behave aggressively to realistically assess the transformation of “no” into “yes” in sales
want to find out when, how, and why it makes sense to work with competitors and use this as an extra source of strength
are ready to ditch stereotypes, break free from the traps of past experiences, and look beyond the usual ideas about what's possible or not possible in negotiations
What does the Program provide?
understanding which negotiation models are effective in different situations and how these models are applied in sales practice
practical negotiation techniques presented in a sales context: questions, pauses, interest mapping, and more
removing constraints caused by biases and poor communication on three levels: managing relationships, content, and the negotiation process itself
a concrete action plan: how to transform negotiations within the team and with clients
The structure of the program
Day 1
July 9, 2026

negotiations as a game of influence and choice

three negotiation styles: the fighter-seller, the compromise player, and the strategist — different approaches with different consequences

the negotiation game: behavior changes under pressure — we simulate it and see what works and what breaks negotiations

the Harvard model: why positional bargaining doesn’t work in sales and how focusing on interests instead of positionscreates space for agreement

 

 

Day 2
July 10, 2026

alternatives as multiple paths in negotiations with complex circumstances

interests, options, and alternatives

BATNA in negotiations: how to clearly understand your position, prepare a backup scenario, and confidently hold your boundaries

stakeholder mapping in solving complex business problems: analyzing who actually influences decisions and how to move from an interest map to effective negotiations. A comprehensive practical business case.

Day 3
July 11, 2026

communication under client pressure

sources of power in negotiations

questioning techniques: how to ask questions that reveal hidden interests

the strategic pause: regaining initiative, reducing pressure, and shifting dynamics

client typology and transforming “NO”: how not to lose control even when the other side “doesn’t play by the rules”

Day 4
July 12, 2026

the final stage of negotiations and testing agreements against reality

negotiation simulations: practicing real cases and working through mistakes

tool testing: trying out all tools and shaping an individual negotiation style

case supervision: jointly analyzing participants’ most challenging cases and finding new solutions

personal development plan: summarizing and listing what will be implemented after the program

Faculty
Galyna Eremenko more details
Adjunct professor
Oleh Valechek more details
Yevhen Kobets more details
Guest speaker
1.
Application form
fill out the online application form
2.
Communication
speak with the Program Manager
3.
Confirmation of participation
reservation of a place in the group is made after payment
cost
44 000 uah
Apply for the program
For more information about the program, please contact
Oleksandra Proshynska
Manager of the Ukrainian Center for Mediation
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