We are launching 'Inakshi' [Ukrainian for 'The Different Ones' or 'Distinctive'], a new video podcast series exploring creativity as a company asset. We delve into the creative thinking that enables businesses to develop breakthrough products and solutions. The podcast hosts are Olena Maltseva, Professor at Kyiv-Mohyla Business School (kmbs) and Head of the Executive MBA program, and Vlad Bolsun, Lecturer at kmbs, Independent Creative Director, and Marketer. Olena Maltseva: "When your creative thinking is well-developed, it allows you to generate more alternatives. And thus, you have a better chance of making an effective management decision." In the first episode, we talk with Maria Havryliuk, Co-founder & CEO of the Gunia Project brand and an alumna of the kmbs CEO Development Program.