ALUMNI

Yuriy Shevchenko, UKROLIYA: "Changing the management style became an important step towards the company's transformation"

At the event, they discussed the transformation of the business UKROLIYA.

1126

11 min

May 2026

Prerequisites for the company's transformation

Yuriy Shevchenko:

Why did you choose a transformation strategy rather than a development strategy?

Yuriy Shevchenko:

Market Research

Yuriy Shevchenko:

Olena Maltseva:

Yuriy Shevchenko:

Olena Maltseva:

Yuriy Shevchenko:

Transition to a new level of management

Yuriy Shevchenko:

You deliberately entered a niche segment. How was this decision formed, and what was the basis for this strategy?

Yuriy Shevchenko:

Olena Maltseva:

Yuriy Shevchenko:

Olena Maltseva:

Yuriy Shevchenko:

I believe in the power of cooperation, in the quality of interpersonal connections that open new horizons. And I am confident that our company will continue to transform, in accordance with the challenges that arise.

Yuriy Shevchenko

Speakers

Олена Мальцева — заступниця декана та викладачка kmbs, експертка зі стратегічного маркетингу

Olena Maltseva

Core