ALUMNI

Yuriy Shevchenko, UKROLIYA: "Changing the management style became an important step towards the company's transformation"

At the event, they discussed the transformation of the business UKROLIYA.

920

1 min

May 2026

Prerequisites for the company's transformation

Yuriy Shevchenko:

Why did you choose a transformation strategy rather than a development strategy?

Yuriy Shevchenko:

Market Research

Yuriy Shevchenko:

Olena Maltseva:

Yuriy Shevchenko:

Olena Maltseva:

Yuriy Shevchenko:

Transition to a new level of management

Yuriy Shevchenko:

You deliberately entered a niche segment. How was this decision formed, and what was the basis for this strategy?

Yuriy Shevchenko:

Olena Maltseva:

Yuriy Shevchenko:

Olena Maltseva:

Yuriy Shevchenko:

I believe in the power of cooperation, in the quality of interpersonal connections that open new horizons. And I am confident that our company will continue to transform, in accordance with the challenges that arise.

Yuriy Shevchenko

Speakers

Олена Мальцева — заступниця декана та викладачка kmbs, експертка зі стратегічного маркетингу

Olena Maltseva

Core