"GR is the ability to build sincere human relationships where trust prevails over protocols"

Most companies tend to perceive the state as a source of risk or a space for pressure. From this perspective, the business strategy turns into an endless chain of reactions to external circumstances, where the organization's viability depends on the speed of adaptation to others' rules. However, there is another approach: to move away from reactive behavior in favor of a proactive stance. When a company stops merely responding to challenges and begins to design its own system of relations with the state, the very quality of its development changes. This is what we discuss in an interview with Olena Kolesnikova, a lecturer at kmbs.