Volodymyr Orlov about the Impact of a Company's Mission on Growth Strategies

At the latest event in the MBA Preview series, along with Volodymyr Orlov, an instructor at kmbs, we discussed the company's mission and its impact on growth strategy. The company's mission is often perceived as a declaration. However, in practice, it sets the logic and style of decision-making: whether the company builds its development around the realization of an idea or around financial results; how this influences its approach to innovation and sales.