The role of communications for business management. The concept of reputation, its components and approaches to management. Interaction of the company with internal and external influence groups. Work with company employees as "bearers" of corporate reputation: peculiarities of presenting information in the public field about the company and its activities. Workshop and case studies on the topic

New rules and management of media relations in business. Social networks as an information channel and a business environment. Preparing company speakers for public communications. Workshop and case studies on the topic

The specificity of business perception of different audiences in Ukraine and the reputational risks that it entails. The specifics of developing and communicating key messages to company audiences during a crisis. Interactive formats of information work in times of crisis. Basic algorithm of organization and activity of the "anti-crisis staff". Workshop and case studies on the topic

Mission, values and corporate culture as the basis, vector and framework of corporate culture, communications and behavior of company employees. The foundation for creating an employer brand and the role of internal communications to drive business change. Workshop and case studies on the topic

Setting communication tasks to achieve the business goals of the company. Interaction with contractors (agencies) and approaches to evaluating their work. Tools to measure the effectiveness of communications and their proper use. Workshop and case studies on the topic