Executive MBA participants explored the city and region of Lviv as an integrated system—ranging from strategic priorities to business and institutional development models, significant investment projects, and the role of culture in shaping local identity. Here are the key points discussed during the module:
City and Region: Directions for Development
Participants discussed the brand of Lviv, the current development priorities set, and what has already been implemented. They explored how Lviv region can strengthen its communities through the interaction of government, business, international partners, and local initiatives.
Institutions Transforming the System
Using the example of the First Medical Association of Lviv and UNBROKEN, the transformation of state medicine was examined—from merging individual facilities and changing patient experiences to creating an ecosystem for treatment, prosthetics, and rehabilitation. At the Ukrainian Catholic University, discussions focused on an institution where education, culture, entrepreneurship, and service mutually reinforce each other.
Business Development Models
The participants investigated how companies grow through science, innovation, scaling networks, and entering international markets. Enzym Group, Kormotech, and “Podorozhnyk” served as examples of various models—from long-term investments in knowledge-intensive products to integrating thousands of points into a single system and adapting brands to diverse markets.
The City as a Space for Interaction
Working with architects, city officials, and developers, participants discussed who shapes the urban environment and how. Central to the conversation was Lviv's long-term strategy, the responsibility of each participant, and the balance between business objectives and quality of life in the city.
Long-term Investments in Ukraine
With OKKO Group, discussions centered on the growth of the holding company that encompasses diverse businesses, and the decisions that help maintain such a system's coherence. Using Ukraine's first all-year-round mountain resort of international standard, GORO, as a case study, participants explored the creation of a large investment project where the resort, local culture, and service come together to form a unified experience for guests.
Partnership, Culture, and Identity
Using the example of the “!FEST” Holding, the role of partnership as a foundation for development was discussed—both in the interaction among co-founders, team collaboration, launching new businesses, and entering international markets. A conversation with Svyatoslav Vakarchuk added another perspective—the role of culture in shaping Lviv's identity and its vision for the future.
Thank you to our partners, speakers, and teams:
Andriy Sadovyi, Mayor of Lviv; Maksym Kozytskyi, Head of the Lviv Oblast State Administration; Iryna Zaslavets and Vladyslav Sihovskyi (UNBROKEN); Vitalii Shmyhalevskyi (First Medical Association of Lviv); Zoriana Ivaniuk and Oleksandr Kalinchuk (St. Nicholas Hospital); Myroslav Marinovych (UCU) and Yaryna Boichuk (UCU Business School); Andrii Tsegelyk (Enzym Group); Taras Kolyada and Oleksandr Kredenets (Podorozhnyk); Alina Smyshlyak-Borodi and Igor Blystiv (Kormotech); architects Anton Kolomiets, Oleg Drozdov, and Yulian Chaplinskyi; Marta Gerus (Avalon); Viktoriia Kovalchuk, Hennadii Hrynenko, and Roman Sahin (Alterra Group); Svyatoslav Vakarchuk (“Okean Elzy”); Vasyl Dmytrov and Roman Sahin (OKKO Group); Volodymyr Harazd (GORO Development); Andrii Khudo and Taras Maslenko (Holding of Emotions “!FEST”).
