Head of the MBAF program, Yevhen Pentsak, welcomed the participants and told them about the purpose and structure of the program, about the role of the analyst in modern companies: "Often, business owners have a strategic vision, and they need people who can pick up this vision and lead it with them. But you need to know how to lead. How do we optimally take steps to implement the owner's strategic ideas? This is where analysts come to the rescue."

At the program, participants will learn about how analytics can support effective management of the company, the state, and even themselves; they will get acquainted with the concepts of practical and behavioral economics. "The best solutions today lie at the intersection of psychology and analytics," says Mr. Yevhen. “The construction of a modern platform should foresee how different economic agents will behave on it, what risks they will face, and how these parameters should be adjusted.”

According to the head of the MBAF program, to stop now is to let yourself be caught. Therefore, analytics cannot stand still. "Today's world is changing so quickly that it is necessary to catch new trends at the initial stages — then it will be possible to predict how they will develop further," says Mr. Yevhen.

He is also sure: "We never know the right answers in life. We choose the best among different alternatives based on how we process information." This, in particular, will be done by participants in the MBAF program.
The first training module lasted four days. The participants got to know each other, talked about their businesses and expectations from the program, celebrated the beginning of their studies, and immersed themselves in making business decisions together with Yevhen Pentsak, financial management with Oksana Komarnytska, touched on the topics of cryptocurrency and blockchain, stock markets and trading. And they also joined the tradition of playing intellectual games, particularly Pentago.

We welcome new members to the kmbs community and wish them productive learning!

Start of the Master in Business Analytics and Finance program: welcome to MBAF-15 participants!