A school for leaders who want change

Learn first

KMBS latest news in real time

For the latest KMBS events and news, visit KMBS Live at the top right corner of the screen

Open kmbs live
Learning of the Presidents` MBA-26 group continues
Learning of the Presidents` MBA-26 group continues
Learning of the Presidents` MBA-26 group continues
Last week, the Presidents' MBA-26 group members had another, already fourth, training module. This time, the focus was on the strategy that allows businesses to grow and scale.

At Olena Maltseva's strategic marketing course, participants discussed the Jobs to be done methodology. According to it, the value for the client is not the product or service itself but the task ("work") that this product can solve. This system changes the philosophy of product promotion and provides tools for continuously improving your business idea.

It was also about the need to quickly change the strategic idea in case of a sharp change in the context. The participants learned about possible ways to achieve this and discussed the transition to adjacent segments, attracting new consumers, and creating new target audiences.

During economic engineering classes with Victor Galasyuk, the participants analyzed the essential concept of economics, its philosophy, and reasons for constant transformation. Mr. Viktor gave an interesting analogy: the economy is more like a garden with different trees, each with its characteristics, than a microcircuit in a computer with elements of a clear purpose.

Also, the participants and the teacher reflected on the fact that with the growth of the business, external economic factors that influenced the organization began to be subordinated to it. After all, at a particular moment, the company becomes an object of influence of external factors and a subject that influences them.

Another thesis that was a cornerstone throughout the module: Today, the phrase human resources is beginning to lose relevance, yielding to the new concept — human capital. Understanding the word "human" in business acquires its proper form: not just an employee, but a person with his own needs. This was discussed by the participants together with Olena Zhiltsova at the introductory session of the "Human Capital Management" course.

The humanitarian component is an integral element of study at kmbs MBA programs. In these classes, participants get to know themselves and the world around them better thanks to an introduction to philosophy and art. This time, together with Taras Lyuty, they were looking for an answer to the question: what is a person? The group learned about various philosophers' views, discussed man's primary purpose, and reflected on the ability to pay attention to details and recognize symbols. After all, understanding the invisible world gives the ability to influence the visible.

As always, the training module provided the participants with much material for continuing independent reflections — until their next meeting in the walls of kmbs.

kmbs live
22.09.2023 at 19:06
In the context of the full-scale invasion of Ukraine, it is important for businesses and Ukrainians ...
21.09.2023 at 19:35
Ukraine is currently facing many challenges, and today's teenagers will have to find ways to overcom ...
19.09.2023 at 19:15
Denis Tatarkin, co-founder and CEO of TOP Clinic DENIS - The Clinic that has EVERYTHING, has been wo ...
19.09.2023 at 17:30
Taking responsibility not only for your business, but for wider systems, making difficult decisions ...
18.09.2023 at 14:39
Talented analysts not only work with data, but also form ideas. According to them, the idea is param ...
18.09.2023 at 10:00
Last week, the participants of the Presidents' MBA-26 group had their fourth training module. This t ...
16.09.2023 at 10:51
This year's Vasyl Stus Prize was awarded to documentary filmmaker Serhiy Bukovsky. Members of the Pr ...
12.09.2023 at 19:55
When implementing fundamental social changes, "simple solutions" (punishment, "exemplary execution", ...