This year’s conference was held under the theme “New Realities, Bold Choices: Reinventing the Business School.”
It focused on fundamental questions such as the role of business schools in complex geopolitical contexts, technological shifts, and societal transformations.

The discussion centered on the global redefinition of management education — moving from simply delivering tools to developing thinking capable of addressing complex challenges.

Topics included reimagining curricula, new learning formats, partnerships with industry, and the development of responsible leadership.

A separate track explored the role of artificial intelligence in business education — as a transformative approach that reshapes the logic of how schools operate.

Discussions addressed issues such as personalized learning pathways, real-time feedback, content generation, and new forms of interaction with learners through AI integration.

Dedicated sessions also examined how AI tools are already reshaping key operational processes within business schools — from marketing and admissions to analytics and administration.