Why can an ambitious strategy lead to failure? Michael Raynor explains how to manage uncertainty and increase the chances of business success.
4958
10 min
April 2017
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Those outstanding qualities that we are accustomed to admiring in leaders often become the reasons for complete failure.
Strategic uncertainty does not manifest in the short term.
If an organization cannot change at the same speed as the environment, its adaptation efforts will be futile.
Any organization should consider how to separate profit generation from managing uncertainty.
A strategic paradox is the result of a conflict between a company's existing commitments and strategic uncertainty.
