What growth can mean during times of recessions, booms, and war. And why sometimes the strategic answer can truly be 'no'.
3
5 min
October 2026
Be the first to learn about kmbs news and events
Growth is a quantitative change. Development is qualitative. A company can increase in scale while losing manageability or distancing itself from the customer: more locations, more people, more reports, and no new capability, strength, or capacity.
Even in a challenging environment, new markets, business models, and meanings can be seen. But they need not only to be noticed — it is necessary to decide what exactly the company is ready to create.
