Iryna Morzhova on Company Values

Often, companies want to move to the next level of development, but the internal culture that once helped them grow now holds them back. This happens not due to a lack of desire or motivation, but a lack of understanding: what needs to be changed, in which direction to move, and why exactly now. At this stage, the company's culture becomes the core of the transformation. It is the starting point for answering key strategic questions: "Where are we coming from?", "Where are we headed?", and "What can we rely on?".