How did Elon Musk build Tesla and SpaceX and overcome crises on the way to ambitious goals? Key ideas from Musk's biography by Ashlee Vance.
5452
13 min
November 2017
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Musk's dream is to reduce space costs to a level that would allow building a colony on Mars.
SpaceX's mission is to create the equivalent of low-cost airlines in the space industry.
Elon Musk created the equivalent of the iPhone in the automotive industry.
SpaceX is the "special forces" who dedicate their soul, talent, and time to their work.
