McKinsey specialists once calculated that the results of so-called design-driven companies outperform others by 2.5 times. Their innovations are born and die faster (successful ones are implemented faster, and unsuccessful ones are killed as soon as possible), their profits are more significant, and the efficiency of processes is higher. So, there is a rational justification for teaching design thinking to managers and employees at any level. This topic was the focus of the three groups of the Executive MBA program with Remko Lenstra, professor at the Antwerp Management School.
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July 2022
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