Strategic approaches to scaling

At the Growth Challenge open event, together with Kyiv-Mohyla Business School (kmbs) professors Yulia Plieva, CEO of Apple Consulting®, Volodymyr Orlov, Regional Manager for Innovation and Digital Transformation, Global Impact Ambassador at Cisco, and guest speakers Lev Zhydenko co-founder of the Aurora multimarket chain, and Urfan Guliyev, co-owner and CEO of Ascova Holding, discussed the need and conditions for scaling in different business models, the importance of openness outside the company, and the risks of applying standard approaches to the unique goals and strategies of each business. “Continuous improvement can be a goal. Very often we see numbers in the goal. But this thing is secondary. If you are constantly improving, comparing yourself with yesterday, if you are getting better every day, your performance will automatically be better,” Lev Zhidenko.