Chornobyl: Story about Trauma or Victory?

“We are in the habit of thinking about the Chornobyl accident as a tragedy, so we don’t even notice that this perception harms us and makes us victims,” says Yaroslav Yemelianenko, the Chernobyl Tour founder. In his opinion, we need to properly deal with the information trauma that we have all been living with since 1986. As part of the field learning module, participants of the kmbs MBA programs talked to Yaroslav about Chornobyl tourism and the interaction of business and the state to transform the exclusion zone into a revival zone.