Yevhen Pentsak: "Analytics is about how to make data speak"

In today's world, managers have to make the right decisions quickly, and there is not always time for mistakes. Analytics tools help model different company actions and evaluate potential outcomes. Therefore, an organization that understands analytics gains a competitive advantage. We spoke with Evgeny Pentsak, head of the MBAF kmbs program, about using analytics for pricing and other aspects of doing business.