How to assess the innovativeness of a business and create a unique competitive advantage? Pavlo Plastovets on 10 standards of innovation and their application in company strategy.
7295
16 min
March 2017
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Usually, parts of the "puzzle" of a true innovative solution are found in different organizations.
In the modern world, the tactic of "open innovation" is very effective, where companies provide access to others to their intellectual property.
Mobile phones consisting of separate modules that can be periodically updated are gaining increasing popularity.
Zappos has created a new consulting business direction to help other companies implement wow customer service methods.
Brand innovations help customers recognize your product, remember it, and prefer it.
The best innovations are not solely focused on the product but are built on many standards and tactics.
