A Conversation about Creative Thinking with Mariia Havryliuk, Co-founder & CEO of the Gunia Project Brand

In this text, Olena Maltseva, professor at kmbs and head of the Executive MBA program, and Vlad Bolsun, kmbs lecturer, independent creative director and marketer, together with guest speaker Mariia Havryliuk, co-founder & CEO of the Gunia Project and graduate of the CEO Development Program at kmbs, discuss how creative thinking helps generate more alternatives, make more effective management decisions, and create breakthrough products. The conversation explores the following topics: the pursuit of uniqueness, new ways to develop creativity, what drives the desire for originality, and how this leads to unconventional solutions. ▫️Gunia Project is a Ukrainian brand that reimagines national cultural heritage by creating one-of-a-kind handmade products — jewelry, ceramics, textiles, clothing, and interior items.