Open Talk: "Service in International Markets: Universal vs. Local"

When a company enters international markets, a fundamental question arises:
How do you strike the right balance between universal principles of your service and the cultural particularities of a new context?
How can you adapt to new cultural environments while staying authentic to the essence of your service?

We’ll explore these questions during our evening online conversation with:

• Anastasiia Vladychynska – author of service programs at kmbs (Kyiv-Mohyla Business School);
• Karina Dubinina – founder of the BACKSTAGE BEAUTY&REFRESH network;
• Oleh Chesnokov – Head of Service Department at Aurora company.

Together, we’ll discuss the experience of companies that have expanded into international markets such as Romania and the UK.

Join us to explore how to think globally and serve locally – without losing your uniqueness.