For a manager, professional expertise in marketing, sales, or operational management forms a certain perspective through which business challenges appear clear, but not always holistic. At a certain point, the usual 'professional optics' become insufficient for making decisions. Understanding the financial function is not about accounting or reporting; it's about the ability to see the bigger picture. It involves evaluating every decision based on its impact on capitalization and the development of the system.
 

During the event with Oleksiy Herashchenko and Natalia Tadeeva, we will discuss how financial language helps managers transcend their departmental boundaries and become influential agents for the future of the entire business.
 

Key topics of the event:

- Why do people make mistakes in evaluating finances? How does excessive simplification of finances by managers lead to erroneous conclusions and decisions?
- How do entrepreneurs assess the financial prospects of a business? How does the attitude toward risk influence the business?
- Finances as a rational function in an irrational world. Can everything or almost everything be measured? What to do with what is hard to measure but significantly affects the final financial result?
- From startup to systemic business: the evolution of the financial function at various stages of business development.
- How will the financial function change in the future due to AI?
 

Date and Time: April 28 at 19:00  
Format: Offline, Online  
Venue: Kyiv, Voloska St. 8/5, 4th building, 4th floor