The Technology of Creation of the Decisive Competitive Advantage (VCP): the basic principles

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The Technology of Creation of the Decisive Competitive Advantage (VCP): the basic principles

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dates of programs start

29/4/2026

Format

2 days

10:00 - 18:00

cost

20 000 uah

The Technology of Creation of the Decisive Competitive Advantage (VCP): the basic principles

The rules of long-term success of the company, the methodology of developing value propositions as the basis of the strategy of differentiation and exit from price wars.

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about program

The structure of the program

Faculty

The audience of the program is the owners and top managers who

want to differentiate in the market

are in constant pressure reducing prices

feel a drop in sales or a drop in margins

want to work in the logic of creating greater value for the client

prefer long-term solutions to short-term optimizations

understanding the three rules of building a long-lasting successful company

the basic principles of a long-term successful company

definition of the concept of value for the client and the methodology of its finding

methodology for developing value propositions for clients

the technology of sales changes within the company

the technology of complex sales value propositions

The structure of the program

April 29–30

Educational plan

10:00 - 17:30

Strategy of company differentiation

Harvard Business Review study and 3 rules for long-term business success.
Fundamental principles of a successful company in terms of Theory of Limitations (TOC).
Calibrate the concept of Critical Competitive Advantage (VCP).
Creating value for the client.
Value proposition development methodology.
Nature of resistance to change and 5 reasons for resistance.
Technology for selling changes within a company.
Sophisticated sales. Selling Methodology "Values Proposals".