Effective Communications: Reputation Management Practice

Reputation is formed not only by what the company says about itself, but primarily by how it acts, makes decisions, and interacts with different groups. The task of communication is to make this logic understandable and convincing. In the video, Marina Starodubska reveals the logic of the program, built on working with real Ukrainian and international cases, practitioners' experience, and situations that communication functions face in daily work. The focus is on approaches that help build, maintain, and protect the organization's reputation.