A 5-day intensive "Total Marketing Summer School" is taking place on the floor. The course starts from the top strategic level in order to properly set up the marketing system. So, on the first day, together with Olena Maltseva, the participants learned about the design of a marketing strategy. With Serhii Nozdrachov, the participants discussed the Jobs to Be Done concept to see the world through the client's view. Roman Havrysh shared evidence-based marketing approaches and talked about the laws of marketing and the brand growth model.

Marketing as a function coordinates all departments and drives the company's development. Therefore, the Total Marketing Summer School begins with fundamental questions: 
- What kind of business should we be in? 
- What should be the value proposition for our client? 
- What do we need to have to win in this business and deliver our value proposition effectively?

Total Marketing Summer School is one of the key programs of the school and has been held for 24 years in a row. These are 5 days of a new look at the client, strategy, products, brands, and the existing marketing system.

Teamwork on a live case is already going on on the floor, with 3 intense training days and project defense ahead. We wish the participants success with creative ideas and breakthrough solutions!