A school for leaders who want change

Learn first

KMBS latest news in real time

For the latest KMBS events and news, visit KMBS Live at the top right corner of the screen

Open kmbs live
Home
/
Programs
/
Executive Development Programs
/
Sales
/
The Technology of Creation of the Decisive Competitive Advantage (VCP): the basic principles
dates of programs start
27/3/2024
Format
1 day
10:00 - 18:00
cost
8 000 uah
The Technology of Creation of the Decisive Competitive Advantage (VCP): the basic principles
The rules of long-term success of the company, the methodology of developing value propositions as the basis of the strategy of differentiation and exit from price wars.
The audience of the program is the owners and top managers who
want to differentiate in the market
are in constant pressure reducing prices
feel a drop in sales or a drop in margins
want to work in the logic of creating greater value for the client
prefer long-term solutions to short-term optimizations
The program opens up the possibilities:
understanding the three rules of building a long-lasting successful company
the basic principles of a long-term successful company
definition of the concept of value for the client and the methodology of its finding
methodology for developing value propositions for clients
the technology of sales changes within the company
the technology of complex sales value propositions
The structure of the program
March 27
Educational plan
10:00 - 18:00
Strategy of company differentiation

  • Harvard Business Review study and 3 rules for long-term business success.
  • Fundamental principles of a successful company in terms of Theory of Limitations (TOC).
  • Calibrate the concept of Critical Competitive Advantage (VCP).
  • Creating value for the client.
  • Value proposition development methodology.
  • Nature of resistance to change and 5 reasons for resistance.
  • Technology for selling changes within a company.
  • Sophisticated sales. Selling Methodology "Values Proposals".

Faculty
Julia Plieva more details
Adjunct professor
Ihor Orlov more details
Visiting professor
What do you need to enter?
1.
Application form
fill out the application form on the site
2.
Communication
talk to the program manager
cost
8 000 uah
Apply for the program
For more information about the program, please contact
Daryna Symych
EDP program manager
Featured podcasts and articles
kmbs live
20.02.2024 at 10:37
Новий подкаст Radio kmbs з нашою adjunct professor Оксаною Щегельською ...
13.02.2024 at 12:40
Набір на MBA триває! Старт 23 травня ...
13.02.2024 at 12:29
PMBA-25 group visited the exhibition of works by Hanna Sobachko-Shostak, "Eyes of Flowers," ...
13.02.2024 at 12:20
Новий подкаст Radio kmbs "Як малим та середнім бізнесам переходити в корпоративне управління?" ...
25.11.2023 at 16:30
"You have to think through your brand story in detail and tell it. Anything you don't tell, people w ...
24.11.2023 at 16:37
We often hear from businesses working with cross-cultural teams or expanding into global markets abo ...
24.11.2023 at 12:25
Nataliia Yeremieieva, a graduate of Presidents' MBA kmbs, co-founder and co-owner of Stekloplast, an ...
23.11.2023 at 18:04
"We often work with numbers whose origin we do not understand. That is why the first thesis of the c ...