Business workshop of global markets.

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Business workshop of global markets.

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dates of programs start

7/2023

Format

2 Modules

2 Modules of 3 days

cost

UAH 30,000 (with VAT) uah

Business workshop of global markets.

From business in Ukraine to Ukrainian business on global markets

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about program

The structure of the program

Faculty

Ambitious teams and leaders who:

Are taking the first steps in a new market for themselves and need an exit road map or want to plan the entering process

Have experience in one-off export deliveries and wish to switch to systematic sales in foreign markets

Are working on a new company structure and strategy for long-term systemic work on international markets

Have the ambition to become global companies

New team members of companies that systematically already work on international markets

Experience in communication with potential clients

Preliminary agreements on test deliveries

Clear rules of the game on the selected market

Constructed export strategy

Understanding whether we are ready to export and want it and what it takes

The structure of the program

The format of the business workshop includes:

Two offline modules for 2 days once a month
additional inter-module online sessions related to homework reflection
additional online seminars on focal topics of interest to individual program participants (Intercultural communication, Value proposition, Hiring people, Business modeling, Lead generation, Working with Amazon, Exit cases of Ukrainian companies)

Module 1

May 11-12

Day 1

Getting to know the participants and the exit roadmap intro
Work with the road map. Group work
Selection of focus markets. Group work. Prioritization of criteria. TOP-5 selection. Search tools
Selection of focus markets. Final decisions. Reflection

Day 2

Market research methodology and customer needs
Market research
Customer interviews
Homework on choosing markets; market research and conducting interviews

Module 2

June 8-9

Day 1

Reflection. Analysis of homework
Client measurement methodology. Understanding who and what value we create.
Preparation of value proposition
Priority customers (stakeholder mapping)
Profile of the ideal customer.

Day 2

Practical simulation to practice negotiations when entering international markets
Strategy. Development of an export plan
Analysis of cases of Ukrainian companies entering international markets

Module 3

Faculty

Dmytro Shvets more details

cost

UAH 30,000 (with VAT) uah

Apply for the program

Let me know about next date

For more information about the program, please contact

Tymur Demchuk

EDP program manager

Call:

+ 38 (097) 624 96 24

Write:

tdem@kmbs.ua

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