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Digital marketing. Digital Intensive Program
dates of programs start
27/10/2021
формат
3 modules of 3+3+2 days
10:00-18:00
cost
45000 uah
Digital marketing. Digital Intensive Program
Systematic approach to digital communications and digital strategy development
Program's Target Audience: marketers and marketing directors who:
Strive to understand the works of the new marketing science and business models in the digital age
Aim to delve into the possibilities and tools of digital communications
Are already working digitally but would like to be more systematic about it, using all its potential to yield the best result
What does the Program provide?
Understanding digital communication systems.
Understanding how to use the unlimited possibilities of the Internet, mobile and digital technologies to solve such tasks as maintaining brand image, launching a new product on the market, increasing visibility, sales promotion, etc.
Understanding the mechanisms of engaging the audience and ways to identify consumer insights and the right approach to them.
Express workshop on developing digital communication strategies.
The structure of the program
Day 1
The place of digital communication in marketing and business strategies
November 4

  • Business Reality Overview: Understanding Crises and Challenges. Changes in business models in the digital age (short digression). Changing decision-making paradigms. New Marketing Science.
  • Digital trends and what to do with them: augmented reality (eg. Pokemon Go), virtual reality, artificial intelligence, etc.
  • Emerging marketing challenges are behavioral and neuroeconomic issues.
  • Branding. The role of brand in the digital age. Brand indicators. What are some important metrics for the brand?
  • Insight. Understanding consumer insights and a workshop on how to find them.

Day 3
Digital marketing tools: what, when and how to use it
November 18

  • Homework analysis after Module 1.
  • Choosing points of digital interaction with the audience: content formats, placements, promotion methods on every stage of Consumer Decision Journey.
  • Image and performance marketing. Differences, usage scenarios and business challenges.
  • Detailed overview of the most common digital marketing tools: website, SEO, contextual advertising, newsletter. Sequence, KPI, analysis of results.
  • New internet marketing tools: usage scenarios, business tasks and analysis of results.
  • How to hire agencies and cooperate with them to get results

Homework for Module 3: Choosing points of digital interaction with the audience for your own brand according to Consumer Decision Journey.

Модуль 3
Розробка цифрової стратегії в групах
22-23 грудня, 10:00 - 18:00

  • Homework analysis after Module 2.
  • Structure of KPIs and business results tracking.
  • Digital trends and how to deal with them: augmented reality, virtual reality, artificial intelligence etc.
  • Strategizing for a selected brand/company in groups.
  • Presentation of solutions
  • Summarizing results of the Program.

Faculty
Roman Havrysh more details
Adjunct professor
Mariya Kochmaruk more details
Visiting professor
Mykhailo Traverse more details
Visiting professor
What do you need to attend?
1.
Application form
Fill out the online application form
2.
Communication
Speak with the Program Manager
cost
45000 uah
Apply for the program
For more information about the program, please contact
Inna Khrusch
EDP program manager
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