Digital marketing. Digital Intensive Program

A school for leaders who want change

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Digital marketing. Digital Intensive Program

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dates of programs start

22/10/2020

формат

2 modules of 2 days

10:00-18:00

cost

15400 uah

Digital marketing. Digital Intensive Program

Systematic approach to digital communications and digital strategy development

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The structure of the program

The structure of the program

Day 1

The place of digital communication in marketing and business strategies

November 4

Business Reality Overview: Understanding Crises and Challenges. Changes in business models in the digital age (short digression). Changing decision-making paradigms. New Marketing Science.
Digital trends and what to do with them: augmented reality (eg. Pokemon Go), virtual reality, artificial intelligence, etc.
Emerging marketing challenges are behavioral and neuroeconomic issues.
Branding. The role of brand in the digital age. Brand indicators. What are some important metrics for the brand?
Insight. Understanding consumer insights and a workshop on how to find them.

Day 3

Digital marketing tools: what, when and how to use it

November 18

Marketing tools. Selection of different components of the communication ecosystem. Paid, Owned, Earned media. How they are interrelated and what their roles are.
Web analytics basics, tools overview.
Image and performance marketing. Differences, use cases and business challenges.
Structure of KPIs and tracking business results.
How to hire and work with agencies for results.

Модуль 3

Розробка цифрової стратегії в групах

3-4 грудня, 10:00 - 18:00

Faculty

Roman Havrysh more details

Adjunct professor

Олександр Колб more details

Visiting professor

Mariya Kochmaruk more details

Visiting professor

Михайло Траверсе more details

Visiting professor

cost

15400 uah

Apply for the program

Let me know about next date

For more information about the program, please contact

Inna Khrusch

EDP program manager

Call:

+38 (093) 353 06 12

Write:

ik@kmbs.ua

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