The place of digital communication in marketing and business strategies
November 4
Business Reality Overview: Understanding Crises and Challenges. Changes in business models in the digital age (short digression). Changing decision-making paradigms. New Marketing Science.
Digital trends and what to do with them: augmented reality (eg. Pokemon Go), virtual reality, artificial intelligence, etc.
Emerging marketing challenges are behavioral and neuroeconomic issues.
Branding. The role of brand in the digital age. Brand indicators. What are some important metrics for the brand?
Insight. Understanding consumer insights and a workshop on how to find them.
Day 3
Digital marketing tools: what, when and how to use it
November 18
Marketing tools. Selection of different components of the communication ecosystem. Paid, Owned, Earned media. How they are interrelated and what their roles are.
Web analytics basics, tools overview.
Image and performance marketing. Differences, use cases and business challenges.
Structure of KPIs and tracking business results.
How to hire and work with agencies for results.
Модуль 3
Розробка цифрової стратегії в групах
13-14 травня, 10:00 - 18:00
Faculty
Roman Havryshmore details
Adjunct professor
Олександр Колбmore details
Visiting professor
Mariya Kochmarukmore details
Visiting professor
Михайло Траверсеmore details
Visiting professor
cost
15400 uah
Apply for the program
Let me know about next date
For more information about the program, please contact