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Digital marketing. Digital Intensive Program
dates of programs start
22/10/2020
формат
2 modules of 2 days
10:00-18:00
cost
15400 uah
Digital marketing. Digital Intensive Program
Systematic approach to digital communications and digital strategy development
The structure of the program
Day 1
The place of digital communication in marketing and business strategies
November 4

  • Business Reality Overview: Understanding Crises and Challenges. Changes in business models in the digital age (short digression). Changing decision-making paradigms. New Marketing Science.
  • Digital trends and what to do with them: augmented reality (eg. Pokemon Go), virtual reality, artificial intelligence, etc.
  • Emerging marketing challenges are behavioral and neuroeconomic issues.
  • Branding. The role of brand in the digital age. Brand indicators. What are some important metrics for the brand?
  • Insight. Understanding consumer insights and a workshop on how to find them.

Day 3
Digital marketing tools: what, when and how to use it
November 18

  • Marketing tools. Selection of different components of the communication ecosystem. Paid, Owned, Earned media. How they are interrelated and what their roles are.
  • Web analytics basics, tools overview.
  • Image and performance marketing. Differences, use cases and business challenges.
  • Structure of KPIs and tracking business results.
  • How to hire and work with agencies for results.

Модуль 3
Розробка цифрової стратегії в групах
3-4 грудня, 10:00 - 18:00

Faculty
Roman Havrysh more details
Adjunct professor
Олександр Колб more details
Visiting professor
Mariya Kochmaruk more details
Visiting professor
Михайло Траверсе more details
Visiting professor
cost
15400 uah
Apply for the program
For more information about the program, please contact
Inna Khrusch
EDP program manager
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